The concept of sustainability is going through a magical transformation. Shedding its initial impression of coarse fabric, boring colors, and unappealing look, it is now taking pride by being the preferred choice of ramp walk models, and fashion designers. Global trends are driven by customer's preferences towards an ethical lifestyle. A report on Ethical Consumerism by the Co-operative Bank states that sales of ethical clothing during the period 2007-2009 rose to 275 million USD, a period when recession was at its peak.
Corporate social responsibility has become a critical consideration for the apparel industry. Corporate responsibility is not an add-on from outside, but should be built with the company itself. Many leading companies in US, and EU have adopted policies, and programs with an intention to initiate their corporate social responsibility, by adopting sustainable manufacturing processes.
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